While the Entertainment Software Association (ESA) maintains that it is still interested in making E3 a reality again, it will no longer be doing so with the help of PAX event organizer ReedPop from 2024 onwward. That's because the ESA this week announces that it has ended its partnership with ReedPop for any upcoming E3 events.
The decision follows the official cancellation of this year's E3, and was mutually agreed upon by both the ESA and ReedPop. Parting ways with ReedPop certainly won't stop the ESA from planning future E3 events, though GamesIndustry.biz has word that the trade body won't be considering a return to the Los Angeles Convention Center next year (assuming that E3 2024 happens). Furthermore, the ESA is reportedly exploring a "complete reinvention" of the E3 event show format altogether starting in 2025.